Last week, I published a couple of posts of views on the book publishing market. In my research, I came across really interesting findings from the PewResearch Internet Project: “A Snapshot of Reading in America in 2013.”
This was different than the other sources of research I wrote about because Pew interviewed people about their reading habits. So this is the viewpoint of readers, rather than publishers (indies or companies) and platforms that sell books.
Pew’s article states that readers have adopted e-books but haven’t given up print books: “Among adults who read at least one book in the past year, just 5% said they read an e-book in the last year without also reading a print book.”
Only 5% went with just an e-book! So it looks like people either read print only — or they went with a hybrid approach: “35% of print book readers also read an e-book.”
Some demographics: Women are more likely to have read a printed book or an e-book. Younger people are more likely to have read an e-book — fitting into the idea that younger people are quicker to adopt new technologies. 47% of adults under 30 read an e-book in 2013. But other age groups are proving that they’re growing more comfortable with e-books. In the age group of 50-64, the percentage who read an e-book in the previous year jumped from 19% in December 2011 to 35% in January 2014.
Let’s take a step back to look at just plain readers. Of the people interviewed for the study: “Almost seven in ten adults (69%) read a book in print in the past 12 months, while 28% read an e-book, and 14% listened to an audiobook.” So the percentage who read a print book is more than double that of people who read an e-book.
It would seem that printed books aren’t going away anytime soon. At the same time, e-books are also here to stay.